16 Oct 07 Reading books about self-promotion

In Central Park with Romeo, started (again) Robert Bly's book, Become a Recognized Authority In Your Field In 60 Days or Less. Took lots of notes, got lots of ideas - the combination is below:

1. Idea: Put PR advice for WS into a blog
2. PR checklist:
a) Put up website/weblog for book and presenting,
b) Set up Paypal and Acteva,
c) Put up audio and video products on your site,
d) Send out an email Tip a Week to us and your mailing list,
e) Remember They Might Be Giants and let your phone offer a ‘press one’ to hear today’s tip, f) List 50 titles for podcasts or whatever,
g) put articles in other publications.

3. Exercise: Find a Title for your speech
Example: Become a Recognized Authority in Your Field in 60 Days or Less by Robert W. Bly
A. Fast, without thinking, go through a list of relevant titles and rank them by your level of interest.
B. Check your highest ranked titles to see if you can explain what appealed to you.

4. The Responsibility of Self-Promotion
Great story in Bly’s book of organizer who realized that under each pile of clutter was a self-promotion task the client was avoiding. (The organizer became a PR person and has a site: www.artofselfpromotion.com She has audio tips on her site and sends out weekly email tips.)

I have a newsletter (infrequently sent out) with audio tips. They're very popular. Maybe you should do that, too.


PROMO LESSON: THINK ABOUT ADDING AUDIO TIPS TO YOUR NEWSLETTER.