Oct 22 - New Yorker of the Week?

PROMO LESSON: GETTING MENTIONED IN THE MEDIA IN ANY POSITIVE CONTEXT IS GOOD. Even if it doesn't directly relate to any event you're involved in.

(Getting written up in any small free paper is useful. You can copy the article and the masthead and date, and include in any press kit you send out. It's always good to have a sheet like that in your press kit, no matter how tiny the paper that carried it.)


Check to see if your town's media has a similar program to this 'New Yorker of the Week' in New York.

Here's correspondence with my Hero Assistant, A. who is running a sample promo campaign for the event at the Learning Annex on November 8:

A to B:

I'm going to send NY1 a letter to nominate you as "NYer of the Week". The people they choose get a whole story aired about them over and over on NY1 TV/radio. Here's a link, so you can see what I want to enter you in:

http://www.ny1.com/ny1/OnTheAir/nyer_of_the_week.jsp

Here's what I'm thinking of sending:


I am writing to nominate Barbara Sher, NY Times Best-selling Author and
Speaker, as New Yorker of the Week. For **over three decades, Barbara Sher
has had a profound impact on literally thousands of New Yorkers by helping
them figure out what they really want to do with their lives and showing
them how to take real steps forward **by supporting each other in teams.
**She's not like other 'gurus.' She's no-nonsense and down to earth and
has been praised for her respect for resistance. (She wrote a cartoon booklet
called "How To Get What You Really Want Even If You Have No Goals,
No Character and You're Often in a Lousy Mood.")

Her books have been translated into many languages and she runs
retreats around the world.

In the 1960s, Barbara Sher was a single mother on welfare, struggling to
raise two sons in New York. Many others in such difficult circumstances
might have moved away from such a challenging city, but Barbara is a
die-hard New York fan who fought hard to stay in the city she
loves so dearly, and now she has helped so many others to improve their
lives.

In 1979 Barbara published her first best-seller, Wishcraft, **which has sold
over a million copies and is still in print, and since then she has published
six more books and created five popular PBS specials which air around the country.
She has appeared on **Channel Thirteen and WLIW, Oprah, The Donahue Show,
The Today Show, 60 Minutes, CNN and Good Morning America.

Most importantly, Barbara Sher is a true New Yorker with a huge heart who
gives all of her energy and time to helping others. She's down to earth,
practical, irreverent, and warm, and I know you would love to meet her.