Wednesday, October 31, 2007

October 23 - Relevant Radio and TV shows

PROMO LESSON: SEND LETTERS (AND PRESS RELEASES) TO SHOWS YOU THINK MIGHT BE INTERESTED IN YOUR SUBJECT.


Dear Mr. Mishkin,

I'm writing to suggest NY Times Best-selling Author/Speaker Barbara
Sher as a guest on your show. Yesterday I wrote to "New Yorker of the Week"
about Ms. Sher, but then it occurred to me that your show would be an even
better fit, since Barbara Sher is well-known in the field of career coaching.

http://www.barbarasher.com

For over three decades, Barbara Sher has had a profound impact on
literally thousands of people by helping them figure out what they really want
to do with their lives through her books and appearances. Many people in the
career coaching world describe her as the "Godmother" of their field.

In 1979 Barbara published her first major best-seller, WISHCRAFT,
which has sold over a million copies and is still in print, and since then she
has published six more books and created five popular PBS specials which
air around the country. She has appeared on Channel Thirteen and WLIW,
Oprah, The Donahue Show, The Today Show, 60 Minutes, CNN and Good Morning
America. Currently, she is working on a new book and running retreats
around the world. She developed an international program to help people get
the support and structure they need in order to move forward with their
goals.

http://www.shersuccessteams.com

Barbara Sher is not like other 'gurus.' She's no-nonsense and down to
earth and has been praised for her respect for resistance. (She wrote a
cartoon booklet called "How To Get What You Really Want Even If You Have No
Goals, No Character and You're Often in a Lousy Mood.")

Barbara also has a remarkable history of having lived through extremely
trying circumstances. In the 1960s, she was a single mother on welfare,
struggling to raise two sons in New York. Many others in such difficult
circumstances might have moved away from such a challenging city, but
Barbara is a die-hard New York fan who fought hard to stay in the city
she oves so dearly.

I've been fortunate to have been Barbara's Assistant for many years,
so I want to add that Barbara has a huge heart and gives all of her energy
and time to helping others. She's down to earth, practical, irreverent, and
warm, and I know you would love to meet her.

All my best,

A R
Barbara Sher's Assistant

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