Pre PR Push & (and pushback, too)

PROMO LESSON: NEVER PASS UP AN OPPORTUNITY TO LET PEOPLE KNOW WHAT YOU DO.

Whether or not you are accepted as a guest on a radio or TV show, be sure to send a list of all the subjects you can talk about -- accompanied by anything impressive you've done --to the host.

Here's a recent exchange to a youth-oriented TV show at Oxygen that invited me to be a participant.

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Thanks, J. Hope I didn't create a problem. I look forward to working with you on future projects.

FYI, my demographic is women from 35 to 60.

I'm great for these subjects:

***************

1. People who think their dreams are impossible (I teach them nuts-and-bolts, common sense ways to make the heart of any dream become real.

~my first book, WISHCRAFT: How To Get What You Really Want, has sold over a million copies and been translated into a dozen languages and is still popular all over the world. (It's also free online at www.wishcraft.com if you want to take a look.)

~See also my New Yorker cartoonist booklet "How To Get What You Really Want When You Have No Goals, No Character, and You're Often in a Lousy Mood." (The secret? Your own Success Teams. I can send you a copy if you like.)

~On Oprah's last show of the year in 1994, she showed my segment and said it was the piece she was most proud of for that entire year.

~My NY Times best seller featured on that show, was I COULD DO ANYTHING IF I ONLY KNEW WHAT IT WAS. (Dell, 1994). It remains a top selling book.

~See also my book LIVE THE LIFE YOU LOVE (Dell, 1996), first award winner for Motivational Book of 1996 from the Books for a Better Life Commission, New York. It also remains a top selling book.

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2. People who think they're too old (at any age) to do anything they really want (I show them how to tap into their true identity and find energy, adventure and creativity they never touched before.)

~See my book, IT'S ONLY TOO LATE IF YOU DON'T START NOW (Dell, 1999) (I can send you a list of kudos that will explain how that book set people free to start their lives again)

~Nominated for an Emmy: my public television special "How To Create Your Second Life After Forty" called "Standup comedy with a message." It's got a great story about how an ordinary waitress became a 'gorilla mother' and developed a great career.

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3. People who love so many things they can't stick with one (I rescue them from lives of feeling damaged and inadequate because they think there's something wrong with them, when actually they're multi-talented, often gifted and can find fantastic careers!)

~My latest book REFUSE TO CHOOSE (Rodale, 2006), is coming out in paperback in 2 months. The hundreds of letters (from men as well as women) say readers started crying when they read the first pages of the book and will never see themselves the same way again.

~ My public television special, "Refuse to Choose" is presently airing all over the U.S.

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On Dec 19, 2006, J wrote:

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Hello, Barbara.

We’re sorry we won’t get to work with you, but completely understand if you don’t think this show is right for you. We’ll be sure to keep you in mind for future projects at Oxygen that might be a better fit.

All the best,
J

-----Original Message-----
From: Barbara Sher [mailto:bsherny@earthlink.net]
Sent: Fri 12/15/2006 8:37 PM
To: J

Hi J

Saw the site tonight. It's terrific, but I think you've made a mistake
inviting me. My fans would not know what to think if they found me
there.

Hope I'm not creating a problem for you. I'm sure you'll find lots of
very qualified people who'll love to join the party.

Sincerely,

Barbara Sher