Patty N. was responding to some questions from a new WriteSpeak workshop and gave some great advice for all aspects of the WriteSpeak process but one is a first-rate and reliable idea for not only FAQ opportunities, but also for self-promotion.
As i said earlier, the best kind of self-promotion is showing everyone how clever you are at what you do. The best way to do that unselfconsciously (and be even smarter than you thought you were) is to problem-solve for others, as you know by now.
And one great way to do that is to seek out bulletin boards and discussion groups where people are thinking about your area. And the easiest place to find that is on my bulletin board at www.barbarasher.com/boards.
Here's what Patty suggested to someone who helps people think about 'freestyle careers.'
>> My subject is 'Freestyle Careers.' Do I have enough original stuff to say to fill a book? <<
patty sez:
How to find out:
- Go to www.barbarasher.com/boards
- Find five or six people looking for ideas on how to find a freestyle career or make the one they've got profitable.
- Answer their questions as best you can.
You might be surprised by how much original stuff you've got and how much of the tried and true you can present in a way that makes it suddenly clear to others who've heard it before.
.........
And this is how to develop a reputation for being really good at what you do.
There's a quote I can't remember correctly (if you know it, and its source please tell me):
"Doing first rate work is good living. Doing it in front of a reporter with a camera is good business."
Friday, November 2, 2007
Friday, November 2 - WS ppl, start at the bottom
This is a blog of some self-promotion ideas you should know about. The more specific ones are in the earlier blogs, so don't start up here, go into October and start from the bottom.
Talk to you Wednesday the 14th.
Talk to you Wednesday the 14th.
Thursday, November 1, 2007
Nov 1 - "90% of Success is Showing Up"
PROMO LESSON: 99% OF SUCCESS IS SHOWING UP A LOT AND SHOWING OFF HOW CLEVER AND ORIGINAL YOU ARE.
PROMO LESSON: FIND ONLINE DISCUSSIONS ON YOUR TOPIC AND ADD SOMETHING USEFUL AND INTELLIGENT.
If you're helpful and interesting, you'll attract people to your site and your events. Just include you site when you sign your name under your post.
Spend 20 minutes a day looking online for bulletin boards and discussion groups that might be a good place for you and jump in to do some reading and answering whenever you have a few spare minutes.
Be sure to do this in many places, many times, even if you don't have any event to tell them about.
PROMO LESSON: START SOMEPLACE SAFE, WHERE YOU'RE WELCOME.
Feel free to start with my bulletin board at barbarasher.com/ Just scroll through a few discussions until you find one that could use your input, and jump right in and say something helpful. (Clever and original are good, too, if you have it available at that time.) In your profile, be sure you've included a special email address -- Yahoo! might be the best -- where people can write you. Don't use your personal email address since bulletin boards are scoured by spammers looking to mess up your life.
PROMO LESSON: FIND ONLINE DISCUSSIONS ON YOUR TOPIC AND ADD SOMETHING USEFUL AND INTELLIGENT.
If you're helpful and interesting, you'll attract people to your site and your events. Just include you site when you sign your name under your post.
Spend 20 minutes a day looking online for bulletin boards and discussion groups that might be a good place for you and jump in to do some reading and answering whenever you have a few spare minutes.
Be sure to do this in many places, many times, even if you don't have any event to tell them about.
PROMO LESSON: START SOMEPLACE SAFE, WHERE YOU'RE WELCOME.
Feel free to start with my bulletin board at barbarasher.com/ Just scroll through a few discussions until you find one that could use your input, and jump right in and say something helpful. (Clever and original are good, too, if you have it available at that time.) In your profile, be sure you've included a special email address -- Yahoo! might be the best -- where people can write you. Don't use your personal email address since bulletin boards are scoured by spammers looking to mess up your life.
Nov 1 - Patty's Newsletter announcing her teleclass
*PROMO LESSON: Sending an announcement or a newsletter to your people is a very good idea.
Having an *event* to announce is a very good idea, too.
I am unable to transfer the *newsletter* with its nice graphics, but below is Patty's *email* announcement to her *mailing list.*
*PROMO LESSON: Email is the biggest and best 'killer app' of them all. For the first time in history you can contact people without spending money on design/printing/mailing and without breaking the bank or cutting down trees.
*PROMO LESSON: Having a mailing list means you have a business. Creating your own list from people who want to be there means a smaller list, but it's golden.)
Today I'm talking about one way Patty is promoting her program, * 'How to Enjoy Being Married,'
< www.enjoybeingmarried.com > ...
*PROMO LESSON: When you're mentioned anywhere, including on someone's blog like Patty today, make sure they link your name to your *website.
Let me remind you that a month or two ago, I mentioned in my *newsletter her presence on my *bulletin board* and asked the people who receive my newsletter to go to the bulletin board and engage in conversation with her. As well as having a useful discussion that will help Patty write her book and prepare her speaking engagements, being mentioned in my newsletter got a number of responses and therefore, a number of additional names for Patty's mailing list.
*PROMO LESSON: Find a way to get mentioned on someone else's newsletter. Some ways to do that are:
1. Write a short, fascinating, relevant article and send it to someone with a big mailing list
2. Be in my classes
3. Send a dazzling kudos
Here are links to Patty (and her classmate, Patrice) on my bulletin board:
Patty on my bbs: http://www.barbarasher.com/boards/viewtopic.php?t=20612
Patrice on my bbs: http://www.barbarasher.com/boards/viewtopic.php?t=20616
Now, after that drive around the block, here at last is Patty's excellent announcement.
*NOVEMBER 2007 NEWSLETTER
Thank You
I really appreciate your subscription. I'm Patty Newbold, and this newsletter is my way of letting you know about my Enjoy Being Married teleclasses. You'll receive it toward the end of each month, plus a brief reminder right before each class.
Perhaps I shouldn't call them classes, as I expect to learn at least as much as you will. These group phone calls are my way of hearing from real people in real marriages as I write about how to enjoy being married. I want to hear your questions, your problems, your successes.
For 21 years, since I discovered how to enjoy being married, I've wanted to write down what I learned, tie a bow around it, and give it to my niece and nephews, my son and his wife, my empty nester friends, and every single person who tells me about pain or emptiness in their marriage or life partnership. I'm finally doing the writing, and I need your help to get it right.
Upcoming Teleclasses
Please call in if you're interested in a topic, and please forward this announcement to anyone else who might be interested. If you've received this announcement through forwarding and would like to join the mailing list, please visit www.enjoybeingmarried.com.
Why Can't We Just Agree? Stop Fighting and Win
Thu November 1 at 11am PDT / 12n MDT / 1pm CDT / 2pm EDT
How to Enjoy Being Married from Thanksgiving to New Year's
Wed November 7 at 6pm PST / 7pm MST / 8pm CST / 9pm EST
Your Health Choices, Your Spouse's Health Choices
Wed November 28 at 6pm PST / 7pm MST / 8pm CST / 9pm EST
The calls last 45 to 60 minutes. I record and transcribe all of them.
What to learn more about my take on love and lifelong relationships? Visit my blog at www.assumelove.com
How to Participate
A few minutes before the starting time, please phone this number:
1-xxx-xxx-xxxx
When asked for the teleconference access code followed by the pound sign, enter this on your telephone keypad:
xxxxxxx#
This should connect you to the conference call. If you have any trouble connecting, just hang up and try again.
If your telephone does not have a mute button and you're in a noisy environment or have a noisy connection, please enter *6 to mute your phone while you're listening. To speak, just enter *6 again.
Although the conference call costs nothing, connecting to it is a long distance call. If you pay more than 2 cents a minute for long distance, send me an email and I'll be happy to suggest trustworthy sources for phone cards you can use to keep the cost low.
Your Tip of the Month
Long-term, stable marriages have at least five positive exchanges for each negative exchange. Drop below that, and you're in trouble. This comes from one of the best known marriage researchers, John Gottman. He has a remarkable track record of predicting the state of your marriage four years later based on watching only a 15-minute conversation about some problem the two of you face.
What does this say about where our attention is focused? It takes five smiles, agreements, shared laughs, head nods, or loving touches to make as big an impression as one critical remark, raised voice, or eye roll. We watch like hawks for the negative ones. The researchers watching the video replays watch for both.
This month's tip: look harder for the positive ones, and it might take fewer to get you past the occasional negative. And when you notice a negative one, assume you are loved and take a second look. You just might avoid sending the most important person in your life an unexpected and undeserved negative.
Enjoy Being Married, LLC, PO Box 1657, Doylestown, PA 18901, USA
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?LCyczCwMtCyMzIysbCzs
.............................
*PROMO LESSON: When you see something done well, copy it.
Okay, that's today's discussion of Self-Promotion. Good luck and thanks to Patty for giving me such a good example to teach with.
Having an *event* to announce is a very good idea, too.
I am unable to transfer the *newsletter* with its nice graphics, but below is Patty's *email* announcement to her *mailing list.*
*PROMO LESSON: Email is the biggest and best 'killer app' of them all. For the first time in history you can contact people without spending money on design/printing/mailing and without breaking the bank or cutting down trees.
*PROMO LESSON: Having a mailing list means you have a business. Creating your own list from people who want to be there means a smaller list, but it's golden.)
Today I'm talking about one way Patty is promoting her program, * 'How to Enjoy Being Married,'
< www.enjoybeingmarried.com > ...
*PROMO LESSON: When you're mentioned anywhere, including on someone's blog like Patty today, make sure they link your name to your *website.
Let me remind you that a month or two ago, I mentioned in my *newsletter her presence on my *bulletin board* and asked the people who receive my newsletter to go to the bulletin board and engage in conversation with her. As well as having a useful discussion that will help Patty write her book and prepare her speaking engagements, being mentioned in my newsletter got a number of responses and therefore, a number of additional names for Patty's mailing list.
*PROMO LESSON: Find a way to get mentioned on someone else's newsletter. Some ways to do that are:
1. Write a short, fascinating, relevant article and send it to someone with a big mailing list
2. Be in my classes
3. Send a dazzling kudos
Here are links to Patty (and her classmate, Patrice) on my bulletin board:
Patty on my bbs: http://www.barbarasher.com/boards/viewtopic.php?t=20612
Patrice on my bbs: http://www.barbarasher.com/boards/viewtopic.php?t=20616
Now, after that drive around the block, here at last is Patty's excellent announcement.
*NOVEMBER 2007 NEWSLETTER
Thank You
I really appreciate your subscription. I'm Patty Newbold, and this newsletter is my way of letting you know about my Enjoy Being Married teleclasses. You'll receive it toward the end of each month, plus a brief reminder right before each class.
Perhaps I shouldn't call them classes, as I expect to learn at least as much as you will. These group phone calls are my way of hearing from real people in real marriages as I write about how to enjoy being married. I want to hear your questions, your problems, your successes.
For 21 years, since I discovered how to enjoy being married, I've wanted to write down what I learned, tie a bow around it, and give it to my niece and nephews, my son and his wife, my empty nester friends, and every single person who tells me about pain or emptiness in their marriage or life partnership. I'm finally doing the writing, and I need your help to get it right.
Upcoming Teleclasses
Please call in if you're interested in a topic, and please forward this announcement to anyone else who might be interested. If you've received this announcement through forwarding and would like to join the mailing list, please visit www.enjoybeingmarried.com.
Why Can't We Just Agree? Stop Fighting and Win
Thu November 1 at 11am PDT / 12n MDT / 1pm CDT / 2pm EDT
How to Enjoy Being Married from Thanksgiving to New Year's
Wed November 7 at 6pm PST / 7pm MST / 8pm CST / 9pm EST
Your Health Choices, Your Spouse's Health Choices
Wed November 28 at 6pm PST / 7pm MST / 8pm CST / 9pm EST
The calls last 45 to 60 minutes. I record and transcribe all of them.
What to learn more about my take on love and lifelong relationships? Visit my blog at www.assumelove.com
How to Participate
A few minutes before the starting time, please phone this number:
1-xxx-xxx-xxxx
When asked for the teleconference access code followed by the pound sign, enter this on your telephone keypad:
xxxxxxx#
This should connect you to the conference call. If you have any trouble connecting, just hang up and try again.
If your telephone does not have a mute button and you're in a noisy environment or have a noisy connection, please enter *6 to mute your phone while you're listening. To speak, just enter *6 again.
Although the conference call costs nothing, connecting to it is a long distance call. If you pay more than 2 cents a minute for long distance, send me an email and I'll be happy to suggest trustworthy sources for phone cards you can use to keep the cost low.
Your Tip of the Month
Long-term, stable marriages have at least five positive exchanges for each negative exchange. Drop below that, and you're in trouble. This comes from one of the best known marriage researchers, John Gottman. He has a remarkable track record of predicting the state of your marriage four years later based on watching only a 15-minute conversation about some problem the two of you face.
What does this say about where our attention is focused? It takes five smiles, agreements, shared laughs, head nods, or loving touches to make as big an impression as one critical remark, raised voice, or eye roll. We watch like hawks for the negative ones. The researchers watching the video replays watch for both.
This month's tip: look harder for the positive ones, and it might take fewer to get you past the occasional negative. And when you notice a negative one, assume you are loved and take a second look. You just might avoid sending the most important person in your life an unexpected and undeserved negative.
Enjoy Being Married, LLC, PO Box 1657, Doylestown, PA 18901, USA
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?LCyczCwMtCyMzIysbCzs
.............................
*PROMO LESSON: When you see something done well, copy it.
Okay, that's today's discussion of Self-Promotion. Good luck and thanks to Patty for giving me such a good example to teach with.
Wednesday, October 31, 2007
Wednesday, Oct 31 -- Blogs for self promotion
PROMO LESSON: Blogs are good.
What I know:
1) Blogs are a lot easier and cheaper to create than what we usually call websites. You can change them and add to them without calling a techie to do it for you.
2) Not all blogs are as primitive as this one. I just got a very fancy email, all html (which means it had photos and pretty graphics) from an artist who's being featured at the Museum of Modern Art. The email provides a link to a very fancy blog indeed. Not only a photo of an artwork but lots of photos of the fancy do they're throwing (or threw) for him, including a video of a glamorous opening, lots of models, and I think I saw Martin Scorcese grinning at the camera.
Therefore, when it comes to self promotion, it might be possible to have *only a weblog. This one is pretty fancy. Take a look:
http://matthewdavidon.wordpress.com/
*Well, when it comes to self-promo, especially for writers, you might not need a formal website, but many writing advisors and publishers advise that you have other presences on the internet, like for instance (gasp) MySpace.com/ More about that later.
What I know:
1) Blogs are a lot easier and cheaper to create than what we usually call websites. You can change them and add to them without calling a techie to do it for you.
2) Not all blogs are as primitive as this one. I just got a very fancy email, all html (which means it had photos and pretty graphics) from an artist who's being featured at the Museum of Modern Art. The email provides a link to a very fancy blog indeed. Not only a photo of an artwork but lots of photos of the fancy do they're throwing (or threw) for him, including a video of a glamorous opening, lots of models, and I think I saw Martin Scorcese grinning at the camera.
Therefore, when it comes to self promotion, it might be possible to have *only a weblog. This one is pretty fancy. Take a look:
http://matthewdavidon.wordpress.com/
*Well, when it comes to self-promo, especially for writers, you might not need a formal website, but many writing advisors and publishers advise that you have other presences on the internet, like for instance (gasp) MySpace.com/ More about that later.
Tuesday, October 30 - Be a guest on a radio show
PROMO LESSON: DO RADIO SHOWS FROM THE PRIVACY OF YOUR OWN HOME.
Being on radio show is a good thing to do. And it's easier than you might think.
Did nice radio show 'Foner' with Diane Brandon who was on camera with me in Memphis a few months ago pitching pledges for a couple of my shows. She's smart and a lot of fun. I'll ask her how she came to have a radio show for my good WriteSpeakers. (Being the host of a real live radio show seems to be almost a full-time career. Doing podcasts or using other delights of modern technology is, on the other hand, a delight and just right for the geniuses in my program.
Point is, it's a 'Platform.' That's what all the publishing advice tells you to have, and they're right. My good agent told me a few years ago that they had almost stopped looking at self-help and personal growth books for people who didn't have a readio or TV show, or at least, an active speaking career. Don't know if that's still true, but I suspect it is.
Remember, talk show hosts want guests. Their biggest worry is that they won't have anyone to talk to on their show. Their second-biggest worry is that their guest will be boring and will only say 'yes' or 'no.' So, let them know about you (see earlier posts on this blog) and be a friendly, chatty guest. How to do that if you're inhibited or self-conscious? Remember that you have a mission: to get your message out to people who will be helped by it. You aren't important. They are.
PROMO LESSON: Have a nice graphic you can send out via email.
Here's Diane's promo page (It's nice -- good photo, etc.)
http://www.modavox.com/Voiceamericacms/Host/381/brandon_modaview.jpg
I haven't figured out how to post the address for the audio here yet.
QUESTION: HOW CAN YOU GET ON RADIO SHOWS?
Ask that at the next Telesession on November 14 and I'll name names (and give you addresses) for how that can be done.
QUESTION: WHERE WILL YOU GET THE TIME TO DO THIS TOO?!!
Maybe you'll have to cut something else out. Apply the H-Level assessment to all your activies. 1. Note anything you present do that ranks at a 6 or lower on your H-Scale? 2. Find a way to get rid of it. If you do this self-promotion properly, you'll soon be in a position to hire someone to do your '6-minus' tasks and free you up to get even more successful.
Expect this search to be a bit difficult. Many of our less-than-delightful tasks double as resistance mechanisms and they're clever at disguising themselves. If you find yourself getting defensive, that could be a hot spot. Investigate the area closely. As a search tool, try writing a one-act play around your inner dialogue: Why I Have To Do This and What Awful Events Would Ensue if I Didn't? Then write a quick list, no thinking allowed, of 10 ways you could get rid of that task, pass the buck, drop the ball, or even find some responsible way to get out from under it.
Hint: One way to get out from under WS writing requirement is by using the WriteSpeak method. (You know what that is.)
Being on radio show is a good thing to do. And it's easier than you might think.
Did nice radio show 'Foner' with Diane Brandon who was on camera with me in Memphis a few months ago pitching pledges for a couple of my shows. She's smart and a lot of fun. I'll ask her how she came to have a radio show for my good WriteSpeakers. (Being the host of a real live radio show seems to be almost a full-time career. Doing podcasts or using other delights of modern technology is, on the other hand, a delight and just right for the geniuses in my program.
Point is, it's a 'Platform.' That's what all the publishing advice tells you to have, and they're right. My good agent told me a few years ago that they had almost stopped looking at self-help and personal growth books for people who didn't have a readio or TV show, or at least, an active speaking career. Don't know if that's still true, but I suspect it is.
Remember, talk show hosts want guests. Their biggest worry is that they won't have anyone to talk to on their show. Their second-biggest worry is that their guest will be boring and will only say 'yes' or 'no.' So, let them know about you (see earlier posts on this blog) and be a friendly, chatty guest. How to do that if you're inhibited or self-conscious? Remember that you have a mission: to get your message out to people who will be helped by it. You aren't important. They are.
PROMO LESSON: Have a nice graphic you can send out via email.
Here's Diane's promo page (It's nice -- good photo, etc.)
http://www.modavox.com/Voiceamericacms/Host/381/brandon_modaview.jpg
I haven't figured out how to post the address for the audio here yet.
QUESTION: HOW CAN YOU GET ON RADIO SHOWS?
Ask that at the next Telesession on November 14 and I'll name names (and give you addresses) for how that can be done.
QUESTION: WHERE WILL YOU GET THE TIME TO DO THIS TOO?!!
Maybe you'll have to cut something else out. Apply the H-Level assessment to all your activies. 1. Note anything you present do that ranks at a 6 or lower on your H-Scale? 2. Find a way to get rid of it. If you do this self-promotion properly, you'll soon be in a position to hire someone to do your '6-minus' tasks and free you up to get even more successful.
Expect this search to be a bit difficult. Many of our less-than-delightful tasks double as resistance mechanisms and they're clever at disguising themselves. If you find yourself getting defensive, that could be a hot spot. Investigate the area closely. As a search tool, try writing a one-act play around your inner dialogue: Why I Have To Do This and What Awful Events Would Ensue if I Didn't? Then write a quick list, no thinking allowed, of 10 ways you could get rid of that task, pass the buck, drop the ball, or even find some responsible way to get out from under it.
Hint: One way to get out from under WS writing requirement is by using the WriteSpeak method. (You know what that is.)
Pre PR Push & (and pushback, too)
PROMO LESSON: NEVER PASS UP AN OPPORTUNITY TO LET PEOPLE KNOW WHAT YOU DO.
Whether or not you are accepted as a guest on a radio or TV show, be sure to send a list of all the subjects you can talk about -- accompanied by anything impressive you've done --to the host.
Here's a recent exchange to a youth-oriented TV show at Oxygen that invited me to be a participant.
........................................................
Thanks, J. Hope I didn't create a problem. I look forward to working with you on future projects.
FYI, my demographic is women from 35 to 60.
I'm great for these subjects:
***************
1. People who think their dreams are impossible (I teach them nuts-and-bolts, common sense ways to make the heart of any dream become real.
~my first book, WISHCRAFT: How To Get What You Really Want, has sold over a million copies and been translated into a dozen languages and is still popular all over the world. (It's also free online at www.wishcraft.com if you want to take a look.)
~See also my New Yorker cartoonist booklet "How To Get What You Really Want When You Have No Goals, No Character, and You're Often in a Lousy Mood." (The secret? Your own Success Teams. I can send you a copy if you like.)
~On Oprah's last show of the year in 1994, she showed my segment and said it was the piece she was most proud of for that entire year.
~My NY Times best seller featured on that show, was I COULD DO ANYTHING IF I ONLY KNEW WHAT IT WAS. (Dell, 1994). It remains a top selling book.
~See also my book LIVE THE LIFE YOU LOVE (Dell, 1996), first award winner for Motivational Book of 1996 from the Books for a Better Life Commission, New York. It also remains a top selling book.
**********
2. People who think they're too old (at any age) to do anything they really want (I show them how to tap into their true identity and find energy, adventure and creativity they never touched before.)
~See my book, IT'S ONLY TOO LATE IF YOU DON'T START NOW (Dell, 1999) (I can send you a list of kudos that will explain how that book set people free to start their lives again)
~Nominated for an Emmy: my public television special "How To Create Your Second Life After Forty" called "Standup comedy with a message." It's got a great story about how an ordinary waitress became a 'gorilla mother' and developed a great career.
**********
3. People who love so many things they can't stick with one (I rescue them from lives of feeling damaged and inadequate because they think there's something wrong with them, when actually they're multi-talented, often gifted and can find fantastic careers!)
~My latest book REFUSE TO CHOOSE (Rodale, 2006), is coming out in paperback in 2 months. The hundreds of letters (from men as well as women) say readers started crying when they read the first pages of the book and will never see themselves the same way again.
~ My public television special, "Refuse to Choose" is presently airing all over the U.S.
.................
On Dec 19, 2006, J wrote:
....................................................................
Hello, Barbara.
We’re sorry we won’t get to work with you, but completely understand if you don’t think this show is right for you. We’ll be sure to keep you in mind for future projects at Oxygen that might be a better fit.
All the best,
J
-----Original Message-----
From: Barbara Sher [mailto:bsherny@earthlink.net]
Sent: Fri 12/15/2006 8:37 PM
To: J
Hi J
Saw the site tonight. It's terrific, but I think you've made a mistake
inviting me. My fans would not know what to think if they found me
there.
Hope I'm not creating a problem for you. I'm sure you'll find lots of
very qualified people who'll love to join the party.
Sincerely,
Barbara Sher
Whether or not you are accepted as a guest on a radio or TV show, be sure to send a list of all the subjects you can talk about -- accompanied by anything impressive you've done --to the host.
Here's a recent exchange to a youth-oriented TV show at Oxygen that invited me to be a participant.
........................................................
Thanks, J. Hope I didn't create a problem. I look forward to working with you on future projects.
FYI, my demographic is women from 35 to 60.
I'm great for these subjects:
***************
1. People who think their dreams are impossible (I teach them nuts-and-bolts, common sense ways to make the heart of any dream become real.
~my first book, WISHCRAFT: How To Get What You Really Want, has sold over a million copies and been translated into a dozen languages and is still popular all over the world. (It's also free online at www.wishcraft.com if you want to take a look.)
~See also my New Yorker cartoonist booklet "How To Get What You Really Want When You Have No Goals, No Character, and You're Often in a Lousy Mood." (The secret? Your own Success Teams. I can send you a copy if you like.)
~On Oprah's last show of the year in 1994, she showed my segment and said it was the piece she was most proud of for that entire year.
~My NY Times best seller featured on that show, was I COULD DO ANYTHING IF I ONLY KNEW WHAT IT WAS. (Dell, 1994). It remains a top selling book.
~See also my book LIVE THE LIFE YOU LOVE (Dell, 1996), first award winner for Motivational Book of 1996 from the Books for a Better Life Commission, New York. It also remains a top selling book.
**********
2. People who think they're too old (at any age) to do anything they really want (I show them how to tap into their true identity and find energy, adventure and creativity they never touched before.)
~See my book, IT'S ONLY TOO LATE IF YOU DON'T START NOW (Dell, 1999) (I can send you a list of kudos that will explain how that book set people free to start their lives again)
~Nominated for an Emmy: my public television special "How To Create Your Second Life After Forty" called "Standup comedy with a message." It's got a great story about how an ordinary waitress became a 'gorilla mother' and developed a great career.
**********
3. People who love so many things they can't stick with one (I rescue them from lives of feeling damaged and inadequate because they think there's something wrong with them, when actually they're multi-talented, often gifted and can find fantastic careers!)
~My latest book REFUSE TO CHOOSE (Rodale, 2006), is coming out in paperback in 2 months. The hundreds of letters (from men as well as women) say readers started crying when they read the first pages of the book and will never see themselves the same way again.
~ My public television special, "Refuse to Choose" is presently airing all over the U.S.
.................
On Dec 19, 2006, J wrote:
....................................................................
Hello, Barbara.
We’re sorry we won’t get to work with you, but completely understand if you don’t think this show is right for you. We’ll be sure to keep you in mind for future projects at Oxygen that might be a better fit.
All the best,
J
-----Original Message-----
From: Barbara Sher [mailto:bsherny@earthlink.net]
Sent: Fri 12/15/2006 8:37 PM
To: J
Hi J
Saw the site tonight. It's terrific, but I think you've made a mistake
inviting me. My fans would not know what to think if they found me
there.
Hope I'm not creating a problem for you. I'm sure you'll find lots of
very qualified people who'll love to join the party.
Sincerely,
Barbara Sher
Oct 22 - New Yorker of the Week?
PROMO LESSON: GETTING MENTIONED IN THE MEDIA IN ANY POSITIVE CONTEXT IS GOOD. Even if it doesn't directly relate to any event you're involved in.
(Getting written up in any small free paper is useful. You can copy the article and the masthead and date, and include in any press kit you send out. It's always good to have a sheet like that in your press kit, no matter how tiny the paper that carried it.)
Check to see if your town's media has a similar program to this 'New Yorker of the Week' in New York.
Here's correspondence with my Hero Assistant, A. who is running a sample promo campaign for the event at the Learning Annex on November 8:
A to B:
I'm going to send NY1 a letter to nominate you as "NYer of the Week". The people they choose get a whole story aired about them over and over on NY1 TV/radio. Here's a link, so you can see what I want to enter you in:
http://www.ny1.com/ny1/OnTheAir/nyer_of_the_week.jsp
Here's what I'm thinking of sending:
I am writing to nominate Barbara Sher, NY Times Best-selling Author and
Speaker, as New Yorker of the Week. For **over three decades, Barbara Sher
has had a profound impact on literally thousands of New Yorkers by helping
them figure out what they really want to do with their lives and showing
them how to take real steps forward **by supporting each other in teams.
**She's not like other 'gurus.' She's no-nonsense and down to earth and
has been praised for her respect for resistance. (She wrote a cartoon booklet
called "How To Get What You Really Want Even If You Have No Goals,
No Character and You're Often in a Lousy Mood.")
Her books have been translated into many languages and she runs
retreats around the world.
In the 1960s, Barbara Sher was a single mother on welfare, struggling to
raise two sons in New York. Many others in such difficult circumstances
might have moved away from such a challenging city, but Barbara is a
die-hard New York fan who fought hard to stay in the city she
loves so dearly, and now she has helped so many others to improve their
lives.
In 1979 Barbara published her first best-seller, Wishcraft, **which has sold
over a million copies and is still in print, and since then she has published
six more books and created five popular PBS specials which air around the country.
She has appeared on **Channel Thirteen and WLIW, Oprah, The Donahue Show,
The Today Show, 60 Minutes, CNN and Good Morning America.
Most importantly, Barbara Sher is a true New Yorker with a huge heart who
gives all of her energy and time to helping others. She's down to earth,
practical, irreverent, and warm, and I know you would love to meet her.
(Getting written up in any small free paper is useful. You can copy the article and the masthead and date, and include in any press kit you send out. It's always good to have a sheet like that in your press kit, no matter how tiny the paper that carried it.)
Check to see if your town's media has a similar program to this 'New Yorker of the Week' in New York.
Here's correspondence with my Hero Assistant, A. who is running a sample promo campaign for the event at the Learning Annex on November 8:
A to B:
I'm going to send NY1 a letter to nominate you as "NYer of the Week". The people they choose get a whole story aired about them over and over on NY1 TV/radio. Here's a link, so you can see what I want to enter you in:
http://www.ny1.com/ny1/OnTheAir/nyer_of_the_week.jsp
Here's what I'm thinking of sending:
I am writing to nominate Barbara Sher, NY Times Best-selling Author and
Speaker, as New Yorker of the Week. For **over three decades, Barbara Sher
has had a profound impact on literally thousands of New Yorkers by helping
them figure out what they really want to do with their lives and showing
them how to take real steps forward **by supporting each other in teams.
**She's not like other 'gurus.' She's no-nonsense and down to earth and
has been praised for her respect for resistance. (She wrote a cartoon booklet
called "How To Get What You Really Want Even If You Have No Goals,
No Character and You're Often in a Lousy Mood.")
Her books have been translated into many languages and she runs
retreats around the world.
In the 1960s, Barbara Sher was a single mother on welfare, struggling to
raise two sons in New York. Many others in such difficult circumstances
might have moved away from such a challenging city, but Barbara is a
die-hard New York fan who fought hard to stay in the city she
loves so dearly, and now she has helped so many others to improve their
lives.
In 1979 Barbara published her first best-seller, Wishcraft, **which has sold
over a million copies and is still in print, and since then she has published
six more books and created five popular PBS specials which air around the country.
She has appeared on **Channel Thirteen and WLIW, Oprah, The Donahue Show,
The Today Show, 60 Minutes, CNN and Good Morning America.
Most importantly, Barbara Sher is a true New Yorker with a huge heart who
gives all of her energy and time to helping others. She's down to earth,
practical, irreverent, and warm, and I know you would love to meet her.
Oct 22 - The Press Release!
PROMO LESSON: PREPARE SOME PRESS RELEASES AND SEND THEM TO ALL MEDIA -- ON AND OFFLINE -- IN YOUR LOCAL AREA.
On Oct 22, 2007, at 4:55 PM, A wrote:
Hey, B,
I'm going to list the Learning Annex workshop in lots of online places. I edited down the Learning Annex
description, since the one in the catalogue is too long for most of the online listings.
Do you
like this?
NY TIMES BESTSELLING AUTHOR BARBARA SHER
Wednesday, November 8th, 6:45-9:30pm
At THE LEARNING ANNEX.
To register, visit: http://www.learningannex.com
Topic: WHAT WILL IT TAKE TO MAKE YOU REALLY HAPPY?
This new workshop by Barbara will show you things you never
understood about the nature of happiness. No, it's not about positive thinking or
forcing yourself to be happy. In fact, Barbara's methods aren't like
anything you've experienced before.
You'll learn a simple technique for zeroing in on what will
really make you happy and **get surprising new insights about what you're
**really feeling and how to deal with **it.
You'll learn why excitement so often leads to a
crash and **what to do about it, how feelings come in disguises,
how most chronic problems are actually solutions to worse problems, why
you can never get enough of what you don't really want, how to find out once
and for all what you REALLY want.
Isn't it time you took a clear, common-sense look at your
happiness and learned some nuts and bolts ways to attain it?
On Oct 22, 2007, at 4:55 PM, A wrote:
Hey, B,
I'm going to list the Learning Annex workshop in lots of online places. I edited down the Learning Annex
description, since the one in the catalogue is too long for most of the online listings.
Do you
like this?
NY TIMES BESTSELLING AUTHOR BARBARA SHER
Wednesday, November 8th, 6:45-9:30pm
At THE LEARNING ANNEX.
To register, visit: http://www.learningannex.com
Topic: WHAT WILL IT TAKE TO MAKE YOU REALLY HAPPY?
This new workshop by Barbara will show you things you never
understood about the nature of happiness. No, it's not about positive thinking or
forcing yourself to be happy. In fact, Barbara's methods aren't like
anything you've experienced before.
You'll learn a simple technique for zeroing in on what will
really make you happy and **get surprising new insights about what you're
**really feeling and how to deal with **it.
You'll learn why excitement so often leads to a
crash and **what to do about it, how feelings come in disguises,
how most chronic problems are actually solutions to worse problems, why
you can never get enough of what you don't really want, how to find out once
and for all what you REALLY want.
Isn't it time you took a clear, common-sense look at your
happiness and learned some nuts and bolts ways to attain it?
October 22 Listed on media calendars
PROMO LESSON: SET UP AN EVENT AND GET ON EVERY EVENTS CALENDAR YOU CAN, IN NEWSPAPERS, ON TV AND RADIO, ON ACTUAL PUT-UP-WITH-A-PUSHPIN BULLETIN BOARDS AND ONLINE.
Here's how A did it for me. (Please note that some of these places are local. You'll have to find equivalents in your area.)
A to B: I'm going to list you in all of these places below. I just
did the first one.
-
1)
http://press.xtvworld.com/modules.php?name=Your_Account
AND THEN click “submit news” – DON’T FORGET TO USE “PLAIN TEXT”, NOT
HTML!!!
***DONE 10/22.07 in headline section
2)
http://www.dailycandy.com (Make sure it’s NY & then click Contact Us)
3)
https://post.craigslist.org/nyc/E/eve
4)
http://www.mediabistro.com/events/add_event.asp (must add start & end
time!
– can’t use various)
5)
http://upcoming.org/event/add/
6)
http://www.wabcradio.com/community/AddEvent.asp
7)
http://forms.metromanager.com/asp/EventG.U.I.-de.asp?s=eg|jfk&p=ftr
8)
http://abclocal.go.com/wabc/story?section=community&id=3309863#
*Don’t forget to use Arts & Exhib & “click” dates & use super short
description or pay the price at the end!!!
.........
B to A: Craigslist? Why? Do they have a publication?
A to B: Craigslist is online only, but I read that it's one of the most popular
sites in the country right now, so listing there is really effective.
They're in SO many cities now, so write/speak people would have to double
check if they have a Craigslist in their cities.
B to A: Does 'Time Out' care about what I do in NY?
A to B: You bet they do!
Here's how A did it for me. (Please note that some of these places are local. You'll have to find equivalents in your area.)
A to B: I'm going to list you in all of these places below. I just
did the first one.
-
1)
http://press.xtvworld.com/modules.php?name=Your_Account
AND THEN click “submit news” – DON’T FORGET TO USE “PLAIN TEXT”, NOT
HTML!!!
***DONE 10/22.07 in headline section
2)
http://www.dailycandy.com (Make sure it’s NY & then click Contact Us)
3)
https://post.craigslist.org/nyc/E/eve
4)
http://www.mediabistro.com/events/add_event.asp (must add start & end
time!
– can’t use various)
5)
http://upcoming.org/event/add/
6)
http://www.wabcradio.com/community/AddEvent.asp
7)
http://forms.metromanager.com/asp/EventG.U.I.-de.asp?s=eg|jfk&p=ftr
8)
http://abclocal.go.com/wabc/story?section=community&id=3309863#
*Don’t forget to use Arts & Exhib & “click” dates & use super short
description or pay the price at the end!!!
.........
B to A: Craigslist? Why? Do they have a publication?
A to B: Craigslist is online only, but I read that it's one of the most popular
sites in the country right now, so listing there is really effective.
They're in SO many cities now, so write/speak people would have to double
check if they have a Craigslist in their cities.
B to A: Does 'Time Out' care about what I do in NY?
A to B: You bet they do!
Wednesday, Oct 24 - Events Calendars
PROMO LESSON: GET ON EVENTS CALENDARS EVERY TIME YOU HAVE AN EVENT.
PROMO LESSON: HAVE LOTS OF EVENTS
(Remember, a teleconference discussion is an event and can be done for free from your home. It can also be recorded for lots of purposes, including *Podcasts -- a great way to promote yourself as an expert and a person who has useful things to say. You can send an announcement of any podcasts to your mailing list as well as to anyone who might be interested in having you speak in front of their organization.
But we'll discuss podcasts another time.
A, my assistant and PR wizard, sends announcement of my upcoming workshop for the Learning Annex in NY in Yahoo! Events:
http://upcoming.yahoo.com/event/303787/?ps=5
PROMO LESSON: HAVE LOTS OF EVENTS
(Remember, a teleconference discussion is an event and can be done for free from your home. It can also be recorded for lots of purposes, including *Podcasts -- a great way to promote yourself as an expert and a person who has useful things to say. You can send an announcement of any podcasts to your mailing list as well as to anyone who might be interested in having you speak in front of their organization.
But we'll discuss podcasts another time.
A, my assistant and PR wizard, sends announcement of my upcoming workshop for the Learning Annex in NY in Yahoo! Events:
http://upcoming.yahoo.com/event/303787/?ps=5
October 23 - Relevant Radio and TV shows
PROMO LESSON: SEND LETTERS (AND PRESS RELEASES) TO SHOWS YOU THINK MIGHT BE INTERESTED IN YOUR SUBJECT.
Dear Mr. Mishkin,
I'm writing to suggest NY Times Best-selling Author/Speaker Barbara
Sher as a guest on your show. Yesterday I wrote to "New Yorker of the Week"
about Ms. Sher, but then it occurred to me that your show would be an even
better fit, since Barbara Sher is well-known in the field of career coaching.
http://www.barbarasher.com
For over three decades, Barbara Sher has had a profound impact on
literally thousands of people by helping them figure out what they really want
to do with their lives through her books and appearances. Many people in the
career coaching world describe her as the "Godmother" of their field.
In 1979 Barbara published her first major best-seller, WISHCRAFT,
which has sold over a million copies and is still in print, and since then she
has published six more books and created five popular PBS specials which
air around the country. She has appeared on Channel Thirteen and WLIW,
Oprah, The Donahue Show, The Today Show, 60 Minutes, CNN and Good Morning
America. Currently, she is working on a new book and running retreats
around the world. She developed an international program to help people get
the support and structure they need in order to move forward with their
goals.
http://www.shersuccessteams.com
Barbara Sher is not like other 'gurus.' She's no-nonsense and down to
earth and has been praised for her respect for resistance. (She wrote a
cartoon booklet called "How To Get What You Really Want Even If You Have No
Goals, No Character and You're Often in a Lousy Mood.")
Barbara also has a remarkable history of having lived through extremely
trying circumstances. In the 1960s, she was a single mother on welfare,
struggling to raise two sons in New York. Many others in such difficult
circumstances might have moved away from such a challenging city, but
Barbara is a die-hard New York fan who fought hard to stay in the city
she oves so dearly.
I've been fortunate to have been Barbara's Assistant for many years,
so I want to add that Barbara has a huge heart and gives all of her energy
and time to helping others. She's down to earth, practical, irreverent, and
warm, and I know you would love to meet her.
All my best,
A R
Barbara Sher's Assistant
Dear Mr. Mishkin,
I'm writing to suggest NY Times Best-selling Author/Speaker Barbara
Sher as a guest on your show. Yesterday I wrote to "New Yorker of the Week"
about Ms. Sher, but then it occurred to me that your show would be an even
better fit, since Barbara Sher is well-known in the field of career coaching.
http://www.barbarasher.com
For over three decades, Barbara Sher has had a profound impact on
literally thousands of people by helping them figure out what they really want
to do with their lives through her books and appearances. Many people in the
career coaching world describe her as the "Godmother" of their field.
In 1979 Barbara published her first major best-seller, WISHCRAFT,
which has sold over a million copies and is still in print, and since then she
has published six more books and created five popular PBS specials which
air around the country. She has appeared on Channel Thirteen and WLIW,
Oprah, The Donahue Show, The Today Show, 60 Minutes, CNN and Good Morning
America. Currently, she is working on a new book and running retreats
around the world. She developed an international program to help people get
the support and structure they need in order to move forward with their
goals.
http://www.shersuccessteams.com
Barbara Sher is not like other 'gurus.' She's no-nonsense and down to
earth and has been praised for her respect for resistance. (She wrote a
cartoon booklet called "How To Get What You Really Want Even If You Have No
Goals, No Character and You're Often in a Lousy Mood.")
Barbara also has a remarkable history of having lived through extremely
trying circumstances. In the 1960s, she was a single mother on welfare,
struggling to raise two sons in New York. Many others in such difficult
circumstances might have moved away from such a challenging city, but
Barbara is a die-hard New York fan who fought hard to stay in the city
she oves so dearly.
I've been fortunate to have been Barbara's Assistant for many years,
so I want to add that Barbara has a huge heart and gives all of her energy
and time to helping others. She's down to earth, practical, irreverent, and
warm, and I know you would love to meet her.
All my best,
A R
Barbara Sher's Assistant
Sunday, October 21, 2007
Sunday, Part 2 -- Found it!
It was 38 pages!
Anyway,
PROMO LESSON: GET KUDOS FROM YOUR AUDIENCES
PROMO LESSON: SAVE KUDOS FOR TESTIMONIALS ON YOUR WEBSITE AND IN YOUR PRESS KIT. (What's a press kit? Never mind. It's all different these days. It can be your website, or your Myspace account!)
Whew!
Now I'm taking a walk in the park.
How I'm feeling:
Anyway,
PROMO LESSON: GET KUDOS FROM YOUR AUDIENCES
PROMO LESSON: SAVE KUDOS FOR TESTIMONIALS ON YOUR WEBSITE AND IN YOUR PRESS KIT. (What's a press kit? Never mind. It's all different these days. It can be your website, or your Myspace account!)
Whew!
Now I'm taking a walk in the park.
How I'm feeling:
21 Oct 07 - Things can go wrong
Very depressing. Just spent hours writing up a Word document of Scanner kudos, formatting, making it look good.
Then computer turned off. Don't know why but I fear it has something to do with my new backup program. I wasn't worried because I had saved everything as I went along. (I was up to about 18 pages of 9 pt type.) My Word program *always* saves as 'recovered' all my documents.
Not this time. One small Word document about something else was recovered. The rest has disappeared. I can't find it anywhere.
For that matter, I can't find my Word program on my hard drive. Sigh.
And I stayed indoors on this gorgeous day to do it.
No fair.
How I'm feeling:
(Ignore that stuff under the photo. It's not about boredom.)
Then computer turned off. Don't know why but I fear it has something to do with my new backup program. I wasn't worried because I had saved everything as I went along. (I was up to about 18 pages of 9 pt type.) My Word program *always* saves as 'recovered' all my documents.
Not this time. One small Word document about something else was recovered. The rest has disappeared. I can't find it anywhere.
For that matter, I can't find my Word program on my hard drive. Sigh.
And I stayed indoors on this gorgeous day to do it.
No fair.
How I'm feeling:
(Ignore that stuff under the photo. It's not about boredom.)
20 Oct 07 The Fun of Fancy Organizing
Spent a satisfying day organizing my materials so I can easily get my hands on anything that will help my 'self-promo' efforts. Yellow binders for each of my books and completed projects (like kits, audio sets, etc.) (Aside: I already have orange folders for every event and presentation.)
How I'm feeling:
How I'm feeling:
19 Oct 07 Launching a Self-Promo campaign
Preparing my newsletter to announce: Dates for Spring Puglia Scanner Retreat, announce (and change date of) Second WriteSpeak Program Part I – Teleworkshop from 27Oct07 to 10Nov07.
Big project getting all the dates ready (still waiting to hear from pokey Inn I hoped to use). Then, I have to change much of the information on geniuspress.com pages about 08 WriteSpeak program and 08 Scanners Retreats.
How I'm feeling:
PR Alert to WriteSpeakers:
NEWSLETTER:
Do you have a newsletter? It's a very good idea. But to have one, you need a mailing list.
MAILING LIST
How do you get a mailing list? (Now I must type up all the notes I wrote in the part on Day 1.) Well, like self-promotion, building a mailing list is something you never stop doing. If you have a mailing list, you have a business. I'll come back to this post and add info and some links to interesting sites.
GOOD PROMO COPY
Put up a Word document on your desktop and type in every good review, every review of your presentations
GETTING REVIEWS
Always hand out a sheet at your presentations asking people to comment on your speech.
More to come...
How you're feeling:
Big project getting all the dates ready (still waiting to hear from pokey Inn I hoped to use). Then, I have to change much of the information on geniuspress.com pages about 08 WriteSpeak program and 08 Scanners Retreats.
How I'm feeling:
PR Alert to WriteSpeakers:
NEWSLETTER:
Do you have a newsletter? It's a very good idea. But to have one, you need a mailing list.
MAILING LIST
How do you get a mailing list? (Now I must type up all the notes I wrote in the part on Day 1.) Well, like self-promotion, building a mailing list is something you never stop doing. If you have a mailing list, you have a business. I'll come back to this post and add info and some links to interesting sites.
GOOD PROMO COPY
Put up a Word document on your desktop and type in every good review, every review of your presentations
GETTING REVIEWS
Always hand out a sheet at your presentations asking people to comment on your speech.
More to come...
How you're feeling:
18 Oct 07 Why I'm doing this on a weblog
Today I asked Andrea to give me some ideas about PR for the 2007 WriteSpeak people as we enter the second phase of Part III - 12-session telecourse.
She had great ideas, and talked a lot about press releases and getting into calendars for local newspapers and magazines of any kind. I've never had much confidence in press releases, but I could see she was right as she told me stories about what she and David have done to get important people (including the NYTimes) in to see shows he represents.
I don't want to teach anything I don't really know myself, and I've long wanted to set up my own ongoing PR calendar but didn't know who could do it, and Andrea is such a goldmine of information and experience that I decided we should start with me. On Monday when she returns, she'll begin the process of spending some time on each day (that isn't too busy) coming up with promotional projects for me.
For example, when Andrea comes in on Monday, we'll start by promoting my upcoming NY Learning Annex workshop on Happiness. Not necessary, but I want to learn the ropes.
She already told me the first step:
PROMO LESSON: GET ON ALL THE LOCAL CALENDARS AND EVENT SCHEDULES
Find the names of every local newspaper, magazine, radio show, TV show, look them up on the Internet, find out who should get your press release. For the language this time, we can use what the Lg Ax already wrote or come up with something new.
Hot dog!!!
How I'm feeling:
She had great ideas, and talked a lot about press releases and getting into calendars for local newspapers and magazines of any kind. I've never had much confidence in press releases, but I could see she was right as she told me stories about what she and David have done to get important people (including the NYTimes) in to see shows he represents.
I don't want to teach anything I don't really know myself, and I've long wanted to set up my own ongoing PR calendar but didn't know who could do it, and Andrea is such a goldmine of information and experience that I decided we should start with me. On Monday when she returns, she'll begin the process of spending some time on each day (that isn't too busy) coming up with promotional projects for me.
For example, when Andrea comes in on Monday, we'll start by promoting my upcoming NY Learning Annex workshop on Happiness. Not necessary, but I want to learn the ropes.
She already told me the first step:
PROMO LESSON: GET ON ALL THE LOCAL CALENDARS AND EVENT SCHEDULES
Find the names of every local newspaper, magazine, radio show, TV show, look them up on the Internet, find out who should get your press release. For the language this time, we can use what the Lg Ax already wrote or come up with something new.
Hot dog!!!
How I'm feeling:
16 Oct 07 Reading books about self-promotion
In Central Park with Romeo, started (again) Robert Bly's book, Become a Recognized Authority In Your Field In 60 Days or Less. Took lots of notes, got lots of ideas - the combination is below:
1. Idea: Put PR advice for WS into a blog
2. PR checklist:
a) Put up website/weblog for book and presenting,
b) Set up Paypal and Acteva,
c) Put up audio and video products on your site,
d) Send out an email Tip a Week to us and your mailing list,
e) Remember They Might Be Giants and let your phone offer a ‘press one’ to hear today’s tip, f) List 50 titles for podcasts or whatever,
g) put articles in other publications.
3. Exercise: Find a Title for your speech
Example: Become a Recognized Authority in Your Field in 60 Days or Less by Robert W. Bly
A. Fast, without thinking, go through a list of relevant titles and rank them by your level of interest.
B. Check your highest ranked titles to see if you can explain what appealed to you.
4. The Responsibility of Self-Promotion
Great story in Bly’s book of organizer who realized that under each pile of clutter was a self-promotion task the client was avoiding. (The organizer became a PR person and has a site: www.artofselfpromotion.com She has audio tips on her site and sends out weekly email tips.)
I have a newsletter (infrequently sent out) with audio tips. They're very popular. Maybe you should do that, too.
PROMO LESSON: THINK ABOUT ADDING AUDIO TIPS TO YOUR NEWSLETTER.
1. Idea: Put PR advice for WS into a blog
2. PR checklist:
a) Put up website/weblog for book and presenting,
b) Set up Paypal and Acteva,
c) Put up audio and video products on your site,
d) Send out an email Tip a Week to us and your mailing list,
e) Remember They Might Be Giants and let your phone offer a ‘press one’ to hear today’s tip, f) List 50 titles for podcasts or whatever,
g) put articles in other publications.
3. Exercise: Find a Title for your speech
Example: Become a Recognized Authority in Your Field in 60 Days or Less by Robert W. Bly
A. Fast, without thinking, go through a list of relevant titles and rank them by your level of interest.
B. Check your highest ranked titles to see if you can explain what appealed to you.
4. The Responsibility of Self-Promotion
Great story in Bly’s book of organizer who realized that under each pile of clutter was a self-promotion task the client was avoiding. (The organizer became a PR person and has a site: www.artofselfpromotion.com She has audio tips on her site and sends out weekly email tips.)
I have a newsletter (infrequently sent out) with audio tips. They're very popular. Maybe you should do that, too.
PROMO LESSON: THINK ABOUT ADDING AUDIO TIPS TO YOUR NEWSLETTER.
NEXT: SELF-PROMOTION -- Preview for WriteSpeakers
On 15 Oct 07 I announced the second phase of Part III in the WriteSpeak program: How To Write Your Own Success Story. What will that be about? Becoming successful at speaking. What I didn't describe was the basic tool for reaching that goal: Self Promotion. I told you to write as much as you can on your book before we start on this subject on November 14 because soon I'd be giving you a lot more to do. Here it is.
I'll do everything I suggest you do and log it for you to see on this blog.
These are my notes to our last teleclass:
13Oct07
PREVIEW/ANNCT:
WriteSpeak Telesession #6 of 12, 15Oct07
(The writing part of the course is over, the second phase begins after this 6th session.)
(My notes to myself):
1. WS-ers report on what they learned from doing 100 pp in 6 wks. (I comment. Be sure to record w/ backup.)
2. I review everything they've learned about writing from the very beginning and repeat the letter I sent to their Yahoo Group email.
Hi All!
THIS IS HALF WAY POINT OF PROGRAM
This coming session marks the half way point of the WriteSpeak program
you so recklessly committed yourself to. It's the end of our mostly
'how-to-write-your-book' segment and the beginning of our
marketing/promotional/speaking segment.
WHAT DID YOU LEARN FROM THE MOST RECENT WRITING LESSON?
I'll be asking all of you what you learned from trying to turn out your 100 pages. Because, among other things, the 6-weeks-100 pages assignment showed you how you work best, what kind of help you need, etc. it's an opportunity to share and brainstorm with each other the ways you can continue to produce your book from here on.
NOW YOU’LL WRITE ON YOUR OWN AND THE CLASS WILL TURN TO THE SECOND PHASE
You'll still be working on the book on your own (and supporting each
other, and sending us what you write for our comments), but the
teaching part of that process is over after Session #6.
PREVIEW: YOUR SUCCESS AS A SPEAKER
After tonight, the program will turn to making you a *successful* speaker.
(Remember, your book is basically a calling card to get the best
speaking gigs.) [They'll have others: website/blog, videos, mailing lists and newsletters/ezines, etc.]
YOU'RE A GOOD SPEAKER BY NOW: FAQs
For the most part, you've already learned how to be a *good* speaker.
Every FAQ you've done has made you a better speaker -- more natural,
more sure of yourself, comfortable on your feet whether you're prepared
or not, surer of what you want people to know. Many of you will want a
few tips for polishing up the rough spots, if such there be, but I'd
like that to be tailored to each of you so I won't be putting out any
sets of rules. (Feel free to toss out any that you've gathered. You're
one of a kind and off-the-rack rules probably aren't right for you.)
MY DEFINITION OF A 'SUCCESSFUL SPEAKER'
By my definition, you are a successful speaker when you are hired to
speak as often as you want to, when you're paid well enough to make it
worth your while, and when you have a strong enough impact on your
audience that they want to stay in touch with you. [**Building a mailing list of
fans is one of the important, ongoing techniques you’ll use, so whatever you do – from offering teleclasses, giving speeches, blogging, etc. you want to ask people to join your mailing list. More about that below.]
You’re going to learn that you can find many ways to get your message out to the
world and do the good you long to do. It also means you'll be able to
earn enough money to let go of other sources of income you enjoy less.
MONEY
Remember what I said about money at the beginning: the work you produce
in this program will probably be of too high a quality to ever make you
rich, but it's essential that you earn a decent-enough living that you
can spend your time getting your word out to the world without making
sacrifices.
That's what most of our future sessions will be about.
LET'S FINISH UP THE FIRST SEGMENT: WRITING
Get 'What I learned from trying to write 100 pages' comments ready,
and we'll discuss your comments on the night of the
class.
Upward and Onward, Messengers of What Really Matters! I'm proud of you
already.
Your Fearless Leader
I'll do everything I suggest you do and log it for you to see on this blog.
These are my notes to our last teleclass:
13Oct07
PREVIEW/ANNCT:
WriteSpeak Telesession #6 of 12, 15Oct07
(The writing part of the course is over, the second phase begins after this 6th session.)
(My notes to myself):
1. WS-ers report on what they learned from doing 100 pp in 6 wks. (I comment. Be sure to record w/ backup.)
2. I review everything they've learned about writing from the very beginning and repeat the letter I sent to their Yahoo Group email.
Hi All!
THIS IS HALF WAY POINT OF PROGRAM
This coming session marks the half way point of the WriteSpeak program
you so recklessly committed yourself to. It's the end of our mostly
'how-to-write-your-book' segment and the beginning of our
marketing/promotional/speaking segment.
WHAT DID YOU LEARN FROM THE MOST RECENT WRITING LESSON?
I'll be asking all of you what you learned from trying to turn out your 100 pages. Because, among other things, the 6-weeks-100 pages assignment showed you how you work best, what kind of help you need, etc. it's an opportunity to share and brainstorm with each other the ways you can continue to produce your book from here on.
NOW YOU’LL WRITE ON YOUR OWN AND THE CLASS WILL TURN TO THE SECOND PHASE
You'll still be working on the book on your own (and supporting each
other, and sending us what you write for our comments), but the
teaching part of that process is over after Session #6.
PREVIEW: YOUR SUCCESS AS A SPEAKER
After tonight, the program will turn to making you a *successful* speaker.
(Remember, your book is basically a calling card to get the best
speaking gigs.) [They'll have others: website/blog, videos, mailing lists and newsletters/ezines, etc.]
YOU'RE A GOOD SPEAKER BY NOW: FAQs
For the most part, you've already learned how to be a *good* speaker.
Every FAQ you've done has made you a better speaker -- more natural,
more sure of yourself, comfortable on your feet whether you're prepared
or not, surer of what you want people to know. Many of you will want a
few tips for polishing up the rough spots, if such there be, but I'd
like that to be tailored to each of you so I won't be putting out any
sets of rules. (Feel free to toss out any that you've gathered. You're
one of a kind and off-the-rack rules probably aren't right for you.)
MY DEFINITION OF A 'SUCCESSFUL SPEAKER'
By my definition, you are a successful speaker when you are hired to
speak as often as you want to, when you're paid well enough to make it
worth your while, and when you have a strong enough impact on your
audience that they want to stay in touch with you. [**Building a mailing list of
fans is one of the important, ongoing techniques you’ll use, so whatever you do – from offering teleclasses, giving speeches, blogging, etc. you want to ask people to join your mailing list. More about that below.]
You’re going to learn that you can find many ways to get your message out to the
world and do the good you long to do. It also means you'll be able to
earn enough money to let go of other sources of income you enjoy less.
MONEY
Remember what I said about money at the beginning: the work you produce
in this program will probably be of too high a quality to ever make you
rich, but it's essential that you earn a decent-enough living that you
can spend your time getting your word out to the world without making
sacrifices.
That's what most of our future sessions will be about.
LET'S FINISH UP THE FIRST SEGMENT: WRITING
Get 'What I learned from trying to write 100 pages' comments ready,
and we'll discuss your comments on the night of the
class.
Upward and Onward, Messengers of What Really Matters! I'm proud of you
already.
Your Fearless Leader
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